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There are plenty of reasons to sign up as a ZipLink VISP, but perhaps the most compelling is that your site becomes the first site your customers see when they log on. And that gives them far more opportunities to purchase the products and services you offer. Now this increase in eyeballs may be reason enough, but it's definitely not the only reason:
- Recurring monthly revenue. Most people pay around $20 a month for unlimited access to the Web. As a ZipLink VISP, they'll be paying it to you.
- Advertising opportunities. If your Web site is dedicated to Classic Car collectors (or something more professional), you better believe that every Classic Car dealer out there will be delighted to pay dearly for such a targeted audience.
- Revenue sharing from advertising partners. In addition to paying to place their messages on your site, Internet advertisers typically often offer a percentage of their sales to referring sites like yours.
- Brand and loyalty-building opportunities. Your customers will feel like exclusive members of your club, and will wear their screen names as badges of honor. And every time margie@classiccars.com logs into a chat room or gives someone her e-mail address, people will see your domain name. You can't buy that kind of advertising.
- Direct, one-to-one communication. Whether you're talking about e-commerce or political causes, every Web site exists to communicate. And as a ZipLink VISP, you'll have the unique opportunity to talk to your customers every time they log on.